"Sustainable Construction" a project in Central America, specifically Guatemala, launched in 2022 within the private sector. This project promotes the path to sustainability through a Sustainability Roadmap designed for a construction materials factory that uses waste as a primary resource. By addressing changing operational environments, commitments, ESG (Environmental, Social, Governance), SDGs (Sustainable Development Goals), and CSR (Corporate Social Responsibility), "Sustainable Construction" aims to mitigate risks, go beyond regulations, and enhance stakeholder value. By prioritizing sustainability approaches, resilience, and differentiation of services, "Sustainable Construction" contributes to competitiveness, growth, and recognition within the construction materials sector while promoting a resilient and sustainable business model.