In 2020, the "Sustainable Transport Awareness" project was initiated in South America within the private sector, focusing on addressing pollution, achieving net-zero emissions, and transitioning towards sustainable energy. This initiative places a strong emphasis on stakeholder value. The "Sustainable Transport Awareness" project aims to facilitate the influx of content and speakers focused on sustainability in transportation. Green Cross serves as a supporting organisation, promoting these events and fostering discussions around sustainable transport practices. Central to the project's objectives are addressing climate change, strengthening institutional frameworks, promoting decarbonization, and differentiating services in the transportation sector. By actively engaging stakeholders and promoting knowledge exchange, the project contributes significantly to advancing sustainable practices in the transport industry in South America.