The concept of the carbon footprint originated as a metric to quantify and provide an indicator of the impact that an activity or process has on climate change. Notably, over 70% of the world's greenhouse gas (GHG) emissions stem from the use and generation of fossil fuels.

Through customized solutions, The G+UK Decarbonization Initiative, JU, aims to assist, promote, and support all sectors in addressing their contribution to decarbonization in an affordable, efficient, resilient, and responsible manner. This approach is aligned with the long-term goals outlined in the Paris Agreement.

JU employs tailored decarbonization solutions by analysing the overall entity's situation, and defining a hierarchical-based course of action within the necessary steps to generate sustainability contributions. The process includes executing designed projects and effectively communicating, seizing the opportunity to contribute beyond JU's own impacts within their own entity.